Blogging
has essentially become the gateway into larger industries in the sports world. ESPN, the worldwide leader in sports,
frequently searches for talented bloggers and adds them to their diverse cast
of writers. One’s blog is an audition to
show off your writing style, and if it’s original and creative enough, it could
land you a big time job.
As small as a blog can be it can
also be a massive resume for the large sports companies to take a look at. ESPN has a blogging affiliate for just about
every major sport team. ESPN has blogs
for all 32 NFL teams, every NBA team, College Football, fantasy sports, soccer,
the NHL and ESPN just keeps expanding their range.
Four years ago it was announced that ESPN
would be hiring bloggers for every NFL team because they knew how important
this type of media was. The rise of
blogs forced ESPN to look for different alternatives and what the answer the
came upon was hiring those bloggers. ESPN
surrounds their bloggers with producers and editors who work to help bloggers
move across platforms. Bloggers are
usually local and the fact that they could be on the scene was a huge factor
for ESPN.
One of the more notable bloggers
hired by ESPN is Oklahoma’s own Royce Young.
He started his blog Daily Thunder in 2008 after hearing Oklahoma City
was getting an NBA team. Young was
straight out of college and had worked for the University of Oklahoma’s
newspaper for three years. When the
Thunder came he saw an opportunity—and so did ESPN. Not long after the creation of his blog ESPN
made it part of its TrueHoop network. The
TrueHoop Network contains ESPN’s affiliate NBA blogs.
Blogging has created a quick and
easy way for the large sports industries to view your creativity and work in an
instant. The big sports companies are
constantly looking for bloggers to hire and once you’re in, it could lead to a
bigger job in the near future.
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